netvibes offers social media dashboard, which you can browse the network (especially the social media channels) to topics. What is being talked about such as degree Sun Jack Wolfskin? Should we can learn here: http://www.netvibes.com .
We are looking for from the widgets, in a look that you want and off you go. In the search twitter widgets for example, one enters the keywords, here "Wolfskin" and the widget shows a then all the comments to do so. Unfortunately, even advertising Wolfskin ...
is interesting that one example also search podcasts, and if he finds some, play with a click can.
the search engines you can manage conveniently. In the case of Wolfskin but one can see that you have to look but rather longer: Wolfskin uses social media channels that is already quite heavily on advertising.
Tricky: You can create as a widget on feeds. For example on digg.com gutefrage.net or search for Wolfskin, copy browser-url and then to netvibes Add to the feeds. Sites like socialmention.com can also easily be integrated. Looks stylish than such a feed;)
On http://www.netvibes.com/redbullbrandwatch # Brand_Watch you find a demo page how to netvibes his site created meaningful.
-> Links: http://www.barcamp-hamburg.de/
-> twitter: # bchh09
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