only in brief, is because in English, because I need to concentrate more;)
"thesis" of Group 90:10 (Speaker) in advance: Social Media is a network - not a medium. It's about people - not technology. Business Challenge: interactivity of people, loss of control.
The last "500 years: Did the company is not really a direct connection to their customers. That is, they needed several intermediaries: agents, advertising, marketing, PR etc.
Today: Does this direct link. So if you good at social media "integrated", this can Channels make outstanding use, whether for brand design, the development of products or internal processes. can design
social business enterprises in terms of support:
* Networking:
free flow of information, sharing knowledge of individual ability to quickly solve problems, and even product development. to understand
*, who's saying what about the company
one of five related tweets on a brand. Using appropriate tools can find out who's talking about the company and about what. This way but more about that person that the "end" sits the corporate chain and provides a helpful website.
Largest Effectiveness: If the company manages to give the community a lot without ever referring to its products.
* Feedback loops create
The customer wants the product, a company like shape and can do so using the feedback loops. This design will be used by social business multidimensional. The company gets such a very honest feedback.
* More favorable market access related
* build a direct relationship with the customer
Beautiful presentation! It pays to get the presentation, when it is online!
-> Links: http://www.barcamp-hamburg.de/
-> twitter: # bchh09
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